So now, without further ado, our take on the Jimmy Kimmy--er, sorry, the Jimmy Kimmel--controversy.
Let's look at the results. Jimmy Kimmel has apologized (insincerely). ABC has apologized (but only after backdating their apology, so again, insincerely). The Chinese government and United States government have gotten involved (to some degree). But the only major result from the protests? Jimmy Kimmel's show shooting up in its ratings.
So, really, what did the Asian community win?
Some might even say that this controversy has been blown out of proportion by the Chinese community. A formal apology from the host is reasonable, but demanding the is stretching it a little bit. It is understandable why these protesters feel that the U.S. media has been disrespectful to Chinese, but demanding that the many employees of the show lose their jobs simply due to a comment made by an unaware and ignorant child and the subsequent lack of judgment in airing the segment is an overreaction and a completely unreasonable demand. Not to mention, ABC and its parent company Disney are even more unlikely to fire Jimmy Kimmel after his sudden boost in ratings (viewers love controversy, after all. It's the first rule of business).
We need social change. There are definitely oversimplified stereotypes of East Asians in media (often portrayed as shy, quiet, nerdy, essentially an intelligent hive-mind) that underscore the general lack of respect toward the demographic, but this standalone case is not a platform for creating social change.